MISSION
VDP Success is here to help you achieve self-sufficient, sustainable success with your XMPie®-based VDP, Cross Media and Web-to-Print services through the right combination of knowledge transfer, production services and team dynamics.
Your business' unique blend of goals, employees, technologies and clients determine the approach and scope of each project.
Each assignment is as one-of-a-kind as you are.
KNOWLEDGE TRANSFER
Our common goal is that your team learns. Throughout examples, exercises and assignments, your staff will be pushed to apply their new knowledge to your real-world opportunities, so that it sticks. As you grow and your needs change, so will our projects. I can be available when you need, as a trusted resource and safety net.
Business Development
- Messaging for your markets
- Defining the offering
- Structuring pricing
- Selecting the sales team
- Expanding and orienting the production team
Sales Support
- Structuring your sales team
- Exploring sales methodologies
- Identifying the low hanging fruit and the lucrative "cash cow" opportunities
- Strategies for selling to existing clients
- Strategies for prospecting
- Giving on-target presentations and demos
- Participating as subject matter expert in the sales cycle
- Cost justification models
- Structuring and pricing proposals
XMPie Production Training
- Hands-on, on-the-job development training
- Project management training and tools
- Understanding XMPie's integrated workflow
- Building for expansion and repeatability
- Supplementary technical support
FREELANCE PRODUCTION
VDP Success functions as an occasional member of the production team for numerous XMPie owners. Set up to work remotely, these production services are available at the drop of a hat.
- Build your campaigns as you build your staff
- Build or add products to storefronts
- Pick up the overflow when the workload is heavy
- Implement the XMPie capabilities you don't use often (uImage, XLIM, uEdit, storefront skins)
- Fill in during staff transitions or vacations
- Act as your "Cross Media" division if you do a lot of variable data print but do not have the demand to justify bringing web and email skills in-house
Myers-Briggs Type Indicator (MBTI) Assessment
(Certified Practitioner)
Personalization and relevance are as important in your workplace as they are in marketing. By utilizing the MBTI assessment techniques, each employee discovers the conditions under which they can work "in the zone" for their natural style to achieve:
Throughout the process, participants also develop an understanding that there are a myriad of other common styles which complement each other. They realize how combining the strengths and utilizing the perspectives of different personality types during the decision-making and implementation phases of complex multi-functional team projects, such as XMPie VDP and Cross Media programs or storefronts, results in solutions which best meet the clients' goals, timelines and budget.
Any personality type can fill any role successfully, each just approaches it differently. This type of awareness within a common terminology and framework transforms confusion, frustration and tension into inquisitiveness, appreciation and cooperation. Even a high-pressure, deadline-driven workplace can become a more efficient, proactive, relaxed and, well, more fun environment with reduced employee turnover.
As an XMPie subject matter expert, I bring unique insight when performing the assessments within your XMPie team. I can talk shorthand when discussing each team member's roles, responsibilities, tasks, interactions and pressures in light of their assessment results. This increases the relevance of the assessment to the employee and their working experience and uncovers practical applications of the results which can be put to use immediately.
Note: Assessments are one-on-one. Each employee's assessment results remain confidential.
- greater productivity with less effort
- more effective interpersonal and team communications
- a reduction stress levels
- increased job satisfaction
Throughout the process, participants also develop an understanding that there are a myriad of other common styles which complement each other. They realize how combining the strengths and utilizing the perspectives of different personality types during the decision-making and implementation phases of complex multi-functional team projects, such as XMPie VDP and Cross Media programs or storefronts, results in solutions which best meet the clients' goals, timelines and budget.
Any personality type can fill any role successfully, each just approaches it differently. This type of awareness within a common terminology and framework transforms confusion, frustration and tension into inquisitiveness, appreciation and cooperation. Even a high-pressure, deadline-driven workplace can become a more efficient, proactive, relaxed and, well, more fun environment with reduced employee turnover.
As an XMPie subject matter expert, I bring unique insight when performing the assessments within your XMPie team. I can talk shorthand when discussing each team member's roles, responsibilities, tasks, interactions and pressures in light of their assessment results. This increases the relevance of the assessment to the employee and their working experience and uncovers practical applications of the results which can be put to use immediately.
Note: Assessments are one-on-one. Each employee's assessment results remain confidential.
CONTACT
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