Sales Training
I can give a presentation at a sales meeting, or go one-on-one with your salesperson in the field. The training can be customized to your needs, but the "core" typically includes:

• Talking to current clients about your VDP, W2P and Cross Media services
  • Qualifying for new services
  • Mining for relevant pain points
  • Presentation and talk track
  • Giving a killer demo
  • Which new terms attract a client, which tech-speak turns them off
• Finding new business
  • The "big fish"
    • Long term recurring revenue stream
  • The "quick fish"
    • Short term food on the table

Design & Production Training
For production, I prefer to do "on the job training" - i.e. working with your designer step-by-step on a real customer job. Not only do they get real hands-on experience, but my fees can be added to the production staffing cost of the project, i.e. paid for by your client!

• Philosophy
  • Thinking of print pages more like Web pages
  • Predicting, planning and previewing changes to maintain control over the design
  • Learning to work dynamically saves time, prevents design changes in the production room and ensures professional results
• XMPie uDirect or uCreate and Adobe InDesign
  • ADORs, Dynamic text, dynamic tagged text, dynamic images, dynamic layers
  • Adding dynamic elements to the design and previewing
  • Dynamic styles, layers
  • Helpful InDesign features that work with XMPie
  • Using transparency
  • Designing using XMPie XLIM
  • Add-ons
    • Designing with XMPie uChart
    • Integration with XMPie uImage
• XMPie uCreate and Adobe Dreamweaver
  • ADORs, Dynamic text, dynamic tagged text, dynamic images, dynamic layers
  • Adding dynamic elements to the design and previewing
  • Dynamic forms (pre-filling, and recording changes)
  • Correctly preparing a microsite for use with PURLs
    • Navigation
    • Tagging for tracking
• XMPie uImage
  • Building the optimal uImage Template in Photoshop
  • The correct use of Photoshop actions to reduce processing overhead in uProduce, and ensure a successful Image Personalization effect
  • Naming conventions for integration into the InDesign template during production.
• XMPie uStore
  • Special requirements for documents for stores
  • Building stores
  • Integrating USADATA, Verisign/Paypal, etc.
  • Designing branded "skins" for your customers
• Xerox Freeflow Web Services
  •  Ask about my 1-day hands-on training class on designing branded "skins" for your Freeflow Web Services customers.

Workflow Training

• The roles and interactions of the team
  • data/logic
  • design
  • production
• Designing for production efficiency
  • Layers
  • X-DOT (transparency)
  • XLIM
  • uStore/uEdit
  • uImage
• Understanding the effects of uProduce settings
  • Imposition
  • X-DOT
  • PURLs
  • Tracking

Call today for a free estimate!
Kristin Anderson
(917) 553-2023